MG. Electric meets reality.

We needed to create an ‘education wall’ for the MG ZS EV, Australia's most affordable electric SUV. Instead we created a fun and engaging experience that distracted kids while parents spoke to dealers.

The projection mapping represents electricity and the sculpture, reality. When the projector is turned off, an elegant white sculpture remains on the wall.

Design Taxi featured it in their top ten designs from around the world and design shows gave it some serious metal, including one which was a lovely statue of a lady with a lampshade on her head.