Volkswagen spring sale.
It’s on until it’s on.
Spring car sales are for the most part, pretty dry affairs. Our brief was to get Volkswagen's spring sale attention in a very cluttered Australian market. So we created a sale with a bit of a twist.
The twist? Koalas. The results were fantastic, with their flagship model, the Polo, increasing in sales by 97% year on year.
Throughout the campaign we had a live feed to the Koala’s love nest in Currumbin Wildlife Sanctuary, with live crosses from radio stations and TV channels.
The case study.