McDonald’s extraordinary lunchbox.

To launch Macca's fresh, new lunch menu we built the world's biggest lunchbox and toured it around Australia’s most popular lunch spots. But it wasn’t just any old lunchbox. When it opened, it transformed into a fully functioning McDonalds restaurant. 

After just 6 weeks the giant lunch box had been shared on multiple social media platforms and 1 in 5 Australians had tried the new steak wraps.